Global Products Expo

Client Overview:

Global Products Expo, a newly established player in the organizing expo, aimed to make a significant impact with its inaugural expo. Recognizing the importance of a strong digital presence in today’s market, they partnered with APSM Solutions to execute their digital strategy effectively.


  • New Market Entry: Global Products Expo lacked prior experience in organizing expos and faced the challenge of establishing credibility and recognition in a competitive market.
  • Digital Presence: With no existing online presence, the Expo needed to build a website, develop branding materials, and implement digital marketing strategies from scratch.
  • Limited Resources: As a new entrant, the Expo had limited resources and needed cost-effective yet impactful solutions to achieve its objectives.

APSM Solutions’ Approach:

APSM Solutions devised a tailored approach to address the Global Products Expo’s unique challenges:

Website Development & Design:
  • Collaborated closely with the Expo’s team to understand their vision, goals, and target audience.
  • Developed a dynamic, user-friendly website tailored to the Expo’s branding and showcasing event details, exhibitor information, and registration options.
  • Ensured mobile responsiveness and intuitive navigation for seamless user experience across devices.
  • Conducted brand workshops to define the Expo’s identity, values, and positioning within the market.
  • Crafted a compelling brand identity, including logo design, color palette, typography, and visual elements, to convey professionalism and innovation.
  • Created cohesive branding materials, including digital assets and print collateral, to maintain consistency across all touchpoints.
Social Media Marketing (SMM):
  • Formulated a comprehensive social media strategy to build awareness, generate buzz, and drive engagement leading up to the Expo.
  • Identified key social media platforms relevant to the Expo’s target audience and industry, including Facebook, Instagram, and LinkedIn.
  • Curated engaging content, including event teasers, exhibitor highlights, industry insights, and user-generated content, to foster community engagement and encourage participation.

Google Ads:

Search Ads:
  • Targeted users actively searching for Expo-related keywords, such as “industry trade shows” or “business expos.”
  • Utilized ad extensions to provide additional information, such as event dates, venue details, and registration links.
Display Ads:
  • Leveraged Google’s Display Network to reach users browsing relevant websites and online publications.
  • Designed visually engaging display ads featuring compelling imagery and messaging to capture attention.

Social Media Ads:

Facebook Ads:
  • Targeted users based on interests, behaviors, and demographics aligned with the Expo’s target audience.
  • Ran carousel ads showcasing different Expo highlights, including keynote speakers, exhibitor showcases, and networking events.
Instagram Ads:
  • Utilized Instagram’s visually-focused platform to showcase engaging content, such as behind-the-scenes glimpses of Expo preparation and exclusive sneak peeks.
  • Leveraged Instagram Stories ads to create urgency and drive immediate action, such as registering for the Expo or accessing exclusive content.


  • Successful Digital Debut: APSM Solutions enabled Global Products Expo to make a strong digital debut, establishing a professional online presence and showcasing its value proposition to potential attendees and exhibitors.
  • Enhanced Brand Recognition: The Expo’s cohesive branding and engaging digital assets helped build brand recognition and credibility within the industry, laying a solid foundation for future growth.
  • Increased Engagement: Through strategic social media marketing efforts, the Expo experienced heightened engagement and interaction with its target audience, resulting in increased awareness and excitement surrounding the event.
  • Improved Visibility and Traffic: By implementing SEO best practices, the Expo’s website achieved higher rankings on search engine results pages, driving organic traffic and maximizing exposure leading up to the event.


By leveraging APSM Solutions’ expertise in website development, branding, social media marketing, and search engine optimization, Global Products Expo successfully navigated the challenges of entering a new market and established a strong digital presence for its inaugural event. With a compelling brand identity, engaging digital content, and strategic marketing initiatives, the Expo positioned itself for success and set the stage for future growth and expansion in the competitive expo industry.

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